HIDDEN GOODS -PROMOTIONAL MATERIAL Capsule Collection 2025
Concept and creative direction for the promotional material supporting HIDDEN GOODS' 2025 capsule collection. Developed and led the visual storytelling across digital and print platforms, including website content and broader brand communications. The concept emphasized timeless design and accessibility, with a focus on engaging a wide range of audiences while embracing confident expression and distinct character. The campaign showcased the collection’s unique identity and reinforced HIDDEN GOODS’ core values of design integrity and conscious craftsmanship.