HIDDEN GOODS -PROMOTIONAL MATERIAL Capsule Collection 2025
Concept and creative direction for the promotional material supporting HIDDEN GOODS' 2025 capsule collection, including visual storytelling across digital and print platforms such as website content and broader brand communications.
Rooted in upcycling and craftsmanship, the collection celebrates individuality and one-of-a-kind pieces shaped by nature’s organic flow. The campaign’s imagery evokes a fierce feminine essence—mysterious, transformative, and timeless—reflecting the handcrafted spirit of slow fashion and conscious design.
