HIDDEN GOODS - 2025
HIDDEN GOODS is a handbag brand founded by designer Hrafnhildur G. Thoroddsen and relaunched in April 2025. The 2025 capsule collection is rooted in the philosophy of repurposing materials through upcycling and craftsmanship. It seeks to uncover the hidden potential in everyday garments, transforming them into one-of-a-kind pieces.
The collection is shaped by an organic design process, guided by the character of the materials at hand. The result is a series of handbags and accessories that celebrate individuality, sustainability, and slow fashion.
The 2025 collection debuted at DesignMarch, Iceland’s leading design festival—a five-day celebration of design and architecture in Reykjavík, showcasing disciplines from fashion and furniture to product and textile design.
And was featured as an installation at Stefánsbúð, a Reykjavík-based concept store known for its curation of international fashion, including labels like MM6 Maison Margiela, Henrik Vibskov, Melissa and JNBY.
